The philosophy behind my work is the motto that I live by: appreciating the beauty in anything around me and capturing that beauty in my work. Comfort in what the eye sees and representation, and interpretation of the world, play the most important role in the creation of a design. Design should be easy to comprehend, practical, friendly, and pleasing to the viewer.
In my work, I strive to convey the client's idea and purpose through a design in which the form and color would be equally reciprocated by the viewer.
Quotes that inspire design:
Design is not just what it looks like and feels like. Design is how it works.
Steve Jobs
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Tom Peters
There is no design without discipline. There is no discipline without intelligence.
Massimo Vignelli
Design is the search for a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; and printer and public.
Valerie Pettis
Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
Don Norman
To design is to communicate clearly by whatever means you can control or master.
Milton Glaser
